The promotion has attracted more than 250 Canadians for the event which also includes live broadcasts by CHUM 104.5 FM out of Toronto; Virgin 94.5 FM Vancouver; and Virgin 98.5 FM out of Calgary.
104.5 CHUM FM this morning through their popular morning show Roger, Darren and Marilyn broadcasted live from the grounds of Sandals Barbados.
The broadcast which continues until April 18, 2015 provides Barbados with prime time radio coverage in Canada, the island’s third largest source market.
The broadcast also utilizes the station’s social media profiles to share images of their Barbadian holiday experience with their followers and fans in real time, giving the island even more exposure.
Zellner said there are several guests who felt happy that this was being held at the resort since they too are familiar with the radio show. he says the initiative augurs well for great partnership between all parties.
Acting Prime Minister and Minister of Tourism Richard Sealy in his interactive ten minute on air with the announcers (Roger, Darren and Marilyn), was in high praises for the initiative noting that Breakfast in Barbados has for 30 years provided much needed exposure to the island, while making many Canadians feel at home away from home.
A concert featuring One Republic is carded for Thursday April 16, 2015 at Holders.